Should You "Niche?" | Girl Boss

Ever since the beginning ...

That sounds like I'm going to get all philosophical, huh?

Ever since the beginning ... of my hobby turned professional business, I've heard the words,

"Find your Niche."

Niche.

Watchu mean my "niche?"

I'm a photographer. 

That's my niche ... bitch.

LOL

Sorry had to.

But seriously, all the successful photographers - or at least whom I viewed as successful, were telling me to pick a niche and stick to it.

Meaning, pick a genre to photograph and nothing more.

Because my background is in photojournalism and thats really wear my heart lays --

I chose to tell people I specialize in events.

I normally get the "oh ..."

Meaning, they don't have an "event" to photograph, they want portraits so I'm not the one for them.

This is where I play catch up and follow with, "But I like to call myself a lifestyle photographer because I don't like posing families. I mean, what three year old is going to sit perfectly still in front of my lens for an hour session? I let you guys be ... well YOU. We have fun on our sessions and nothing really is 'posed' per say, we will definitely have fun and you'll get great family portraits out of it."

Phew. Saved right?

Well, sorta. I book the client, we have fun, they love their pictures, it gets posted on my Facebook page or Blog and that's that.

I recently put an ad together for my Facebook cover and realized ... I photograph pretty much everything ...

(Watch in HD on YouTube)

But those "portraits" aren't my niche are they?

Or when I wanna get creative and I ask for a volunteer model and we get creative. I now have a beautiful portrait of a model and now headshots are being asked for by other models.

What about the vendor that asked me to photograph their products? Heck yeah. I'll support another small business.

Or the client who has been coming to me for all their life's moments? Their engagement, their wedding, their newborn ....

ERRRRRRRRRRR?! What?! (those were tire screech marks if you couldn't tell)

I do NOT do newborn. But for them, I decided to ... and I put my own spin to it. "

Lifestyle Newborn"

And they loved it.

I tried boudoir for Valentines Day ... nope, not my niche ... but I tried it.

Basically, what I'm alluding to is that my niche isn't a niche at all. It's about me trying.

It's my business, I get to run it how I want. 

I can say yes to one session and no to another. If I wanna give it a try, I'll give it a try.

Does this work for everyone? No ... but it appears to work for me.

But I am a photojournalistic, lifestyle photographer who loves natural light and capturing moments as they happen. That's my niche.

But let's get one thing straight, if you want boudoir or posed newborn images ... I am NOT the photographer for you. But I will point you in the right direction to someone WAY better at those niche's than I!

;)

Run your business how you see fit, girlfriend.

After all, you are the Girl Boss.

When Do You Call It? | Wearing Stripes

That time has come again ....

The infamous call from the retention NCO from my unit.

"You're in your re-enlistment window SFC Wells ... what would you like to do?"

Well, frankly -- I don't want you to call me and remind me of this evil-ness. LOL 

I mean, that's what I really wanted to say.

I didn't, of course.

I answered truthfully though.

"I don't know."

I really don't.

I've done this Army thing for 14 years now. I'm in the home stretch. But 6 more years seems soooooo far away. And I mean, it really is. A lot can happen in 6 years.

I know for sure there will be another PCS back to Bragg. I know there will be a third child in the mix. I know I'm up for promotion again. I know I STILL haven't deployed and probably should do something about that in the near future ... I know I enjoy training new soldiers but I also know this:

• I hate having to ensure I hit my monthly quota of drills.
• I hate wearing the uniform in the heat.
• I hate all the paperwork I need to keep up with ... and all the slideshow presentations I need to sit through.
• I hate the "game" of the Army.
• I hate how annoying it is that drills seem to always fall on fun family outings or community events.
• I hate dealing with self-righteous senior-enlisted leaders who assume they're always right.
• I hate how I have to drop everything in my civilian life to accommodate the Army Reserve.
• I hate how the units' out there say they're looking out for their soldiers, but really it's all about the Army.
• And the biggest thing, even if I last to 20 years to retire, I can't touch my retirement pay (prorated because everything in the Reserve is prorated like you're a prorated soldier or something) until I'm 60/65 years old. What kinda BS is that?!

So what's the sense? 

Should I re-enlist?

Should I say F it?

Am I ready to say goodbye to quietly saying I'm a Reservist? I'm I ready to just be an Army spouse?

I just don't know.

I like showing my CAC card at the gate rather than my brown dependent card. It's a pride thing. It's little, but it makes me feel good when the gate guard welcomes me as "ma'am" then says goodbye with "Sergeant."

It's like, "yeah buddy ... I'm pretty badass and I'm a young ass SFC so bow to me..." 

No, I kid ... sorta. But it really is an ego booster when people are like "Oh! You're in the army too?"

Yeah bitches!

LOL ....

But as you can see, there's is a lot of "hates" that come with the "loves" and I just don't know if the loves outweigh the hates anymore.

How do you guys make big career decisions? 'Cause right now, I'm at a loss.